Innovations is a division of Direct Group — a renowned direct-to-consumer retailer in Australia Others. Direct Group has established itself as a trusted product and service provider for the senior demographics (45+ years) in Australia. If you (or your parents) fall within that age group you have every reason to smile.
Through Innovations, Direct Group is at the forefront of ensuring this age group enjoy an enthralling retail and e-commerce experience. Innovations advance Direct Group's ambitions as a direct-to-consumer outlet with a portfolio of online and social brands.
The brand is based in the northern suburbs of Sydney. It doesn’t have a network of stores like other retailers, but that’s no cause for alarm. It’s actually an advantage because it means Innovations let you shop from the comfort of your couch and they deliver goods all over Australia.
Whether you’re in New South Wales, Brisbane, Canberra, Melbourne, Adelaide, Perth, Darwin, Tasmania, and other regional areas, they’ll get your goods at your doorstep. As for the product range, Innovations is home to quality outdoor, kitchen, home, gifts, bedding & bath, clothing, DVDs, Pet, and Craft products.
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